Baseball and Tacos, Take 2 - Free Tacos!

Exactly one year ago today, I first posted about Taco Bell's Steal a Base. Steal a Taco. promotion. In the 2007 World Series, Taco Bell ran this promotion promising to give away free tacos for everyone if any player on the Boston Red Sox or the Colorado Rockies stole a base in one of the World Series games. The promotion generated a lot of buzz, even among the players!

On October 26th in game 2 of the World Series, Jacoby Ellsbury of the Boston Red Sox stole second base, winning everyone a free taco! This wasn't the first time Taco Bell tried out a free taco promotion but it was the first time they had to give out free tacos.

So now that we're up to speed, Taco Bell is running the Steal a Base. Steal a Taco. promotion again for this years 2008 World Series between the Tampa Bay Rays and the Philadelphia Phillies. This is a pretty bold move considering the Rays and Phillies were 1st and 4th in total stolen bases for all of Major League Baseball with 142 and 136 stolen bases respectively. Whats more is that Philadelphia lead all of Major League Baseball in Stolen Base Percentage swiping the base 84% of the time a steal was attempted.

Taco Bell had to know they were going to be giving away free tacos, and guess what, they are! In the bottom of the fifth inning of last nights game, the first game of the 2008 World Series, the Rays shortstop Jason Bartlett stole second base winning everyone free tacos!! In fact, there were four stolen bases in last nights game. Philadelphia won the game 3-2 in case you're wondering.

So taco lovers, here are the Taco Bell Steal a Base. Steal a Taco. free taco details:

Run on down to any participating Taco Bell location between
2pm and 6pm on Tuesday, October 28, 2008
to get one (1) free Crunchy Seasoned Beef Taco.

Buen apetito!

History of the FREE TACO Promotion

This years "STEAL A BASE. STEAL A TACO" promotion is not the first time that Taco Bell has run a FREE TACO promotion.

You may remember the 40'x40' floating "Free Taco Here" target that was placed in the South Pacific awaiting the Mir space station as it was brought back to earth in 2001.

You may also remember the first time that Taco Bell capitalized on the strength of the MLB World Series Brand. On Tuesday October 26, 2004 during Game 3 of the World Series between the Boston Red Sox and the St. Louis Cardinals, Taco Bell placed a 12'x12' "Free Taco Here" target left of center field in Busch Stadium's Homer's Landing.


And here we are in 2007, Jacoby Ellsbury of the Boston Red Sox steals a base in Game 2 of the 2007 World Series and America wins a FREE TACO! Interesting how it was also the Red Sox in the World Series in 2004 when the last MLB FREE TACO promotion took place.

Go Red Sox!!

Free Taco for Everyone!!!

Thank you Jacoby Ellsbury!! Your stolen base in the 4th inning of last nights World Series Game 2 has secured a free taco for everyone in America!! FREE TACO!!


Red Sox win the game 2-1 to take a 2-0 lead in the Series. The teams are heading to Denver, CO today for game 3 tomorrow night, and we can all get a free taco! Here are the details:

Fans can visit any participating Taco Bell on Tuesday, October 30, 2007 from 2:00 p.m. to 5:00 p.m. (local time) and claim their free taco

There are certainly better tacos than what one can get at Taco Bell, but a FREE TACO is a FREE TACO is a FREE TACO!! I'll be at Taco Bell on Tuesday for my FREE TACO, you can count on it!

Go Red Sox!!

Free Taco Update

So Game 1 of the World Series is over and the Red Sox take a COMMANDING 1-0 lead in the series by winning 13-1. Fantastic.

No stolen bases though so no free taco. During the FOX broadcast, the Sounds of the Game caught Coco Crisp and Royce Clayton discussing the MLB/Taco Bell promotion, check this out:

Stolen Tacos....

90ft. To Free Tacos For America. This is the tag line for Major League Baseball's marketing promotion with Taco Bell for the 2007 World Series. Steal a Base. Steal a Taco.

Tacos are one of life's greatest pleasures and even though Taco Bell can hardly be considered a fine purveyor of tacos, a free taco is a free taco. Am I right folks?

So in the spirit of free food, no, free TACOS, let's go Red Sox!! Steal some bases!! The Red Sox have base stealing threats in Coco Crisp (seriously, that's his name,) J.D. Drew, and Jacoby Ellsbury. All they have to do is steal one base and we all get a free taco!

If you aren't able to get yourself to eat a taco from Taco Bell, even if it's free, I have suggestion for you. Throw back three or four Coronas and THEN go get your FREE TACO! See the marketing promotion on MLB.com for the Free Taco details!

Go Red Sox!!