This years "STEAL A BASE. STEAL A TACO" promotion is not the first time that Taco Bell has run a FREE TACO promotion.
You may remember the 40'x40' floating "Free Taco Here" target that was placed in the South Pacific awaiting the Mir space station as it was brought back to earth in 2001.
You may also remember the first time that Taco Bell capitalized on the strength of the MLB World Series Brand. On Tuesday October 26, 2004 during Game 3 of the World Series between the Boston Red Sox and the St. Louis Cardinals, Taco Bell placed a 12'x12' "Free Taco Here" target left of center field in Busch Stadium's Homer's Landing.
And here we are in 2007, Jacoby Ellsbury of the Boston Red Sox steals a base in Game 2 of the 2007 World Series and America wins a FREE TACO! Interesting how it was also the Red Sox in the World Series in 2004 when the last MLB FREE TACO promotion took place.
Go Red Sox!!