Let's take mountain biking for example, I can burn thousands of calories in one ride. Without regular refueling, I'd bonk, and that'd be bad. Here's another good article on the science behind bonking. I have found that during these extended periods of exercise, my magic number is around 45 minutes. This means I need easily transportable nutrition and I need to eat around every 45 minutes. If I delay eating, or skip a snack all together, I'll lose energy fast.
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One last note on energy bars, in a 2004 Consumer Reports study, it is reported that Americans spend $1.4 billion per year on energy bars, also marketed as sports bars, meal replacement bars, or nutrition bars. Brands such as Powerbar, Clif, Clif Luna, Carb Solutions, Atkins Advantage and Ultra-Slim Fast. There are others that are much more athlete specific such as ProMax, Pure Protein, and Met-Rx. Find what you like, and more importantly what your stomach can handle during exercise, and then look volume discounts from retailers like REI.
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